Marvel Doesn't Care About Consistency?

I was reading an article at CBR and found this quote from Peter David:

Peter [David] said in the sixties, if books contradicted each other, Marvel said "Come up with an explanation and if we like it we'll give you a no-prize!" Now, there are threads online about how She-hulk is doing one thing in her own book and something else in the hulk's book, and Marvel clearly doesn't care any more. It was a shock to writers in the sixties that people cared about stuff like that.

It was a shock that readers expected consistent characterization across books? Really?

My perception is that Peter David doesn't pay much attention to what other Marvel writers are doing in their books - he's probably the least attentive writer at Marvel currently where cross-book continuity is concerned. So it is pretty bold for for him to declare that Marvel as a whole "doesn't care" about the area where he most obviously underperforms.

Peter David was speaking on a panel at Wizard World Philadelphia when he made the remarks. Check out the full story at CBR.